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Track 1: Business and Management

Evolving societies throw up new challenges as well new twists to old challenges. Business and management are particularly susceptible to such changes. A particularly major change in the last few years has been world-wide recession which has forced organisations to adapt and has asked important questions to academics working in this field.

In this track we are inviting papers that focus on but not restricted to business and management challenges in a changed world in the following areas:

  • Key trends and developments in the world of accounting and finance
  • Islamic banking and finance
  • Social scientific approaches to business and management studies
  • Business and management histories
  • Marketing education
  • Product innovation, positioning and brand management
  • Services marketing and the shifting dynamics of service encounters
  • Customer relationship management and marketing: future challenges and initiatives
  • Social and not-for-profit marketing
  • Performance management, change management and cross-cultural management
  • Strategic talent acquisition and retention
  • Leadership and management science
  • Emerging strategies in human resource management
  • Social issues and operational concerns in organisations
  • Methodological approaches to business
  • International Conference