Ms. Muneeza Shoaib Sandeela

Lecturer Business School

M.Shoaib@mdx.ac

Office: Room 304, Block 16

Phone: +971 4 3693972

Fax: +971 367 2956

Qualifications

  • Masters Of Business Administration (Marketing), Institute of Business Administration ,  Pakistan
  • Bachelors Of Business Administration Marketing), Institute of Business Administration ,  Pakistan

Courses taught

  • Personal and Professional Development
  • Marketing Intelligence
  • Entrepreneurship and Small business Management
  • Creative Advertising and promotion

Research Interests

Brand Management

Consumer Behaviour

Retail Strategy

Business Strategy.

Selected Publications

Shoaib, M.  and Merchandani, A., (2013) Nokia repositioning the brand in the smartphone segment. The Case Centre (Online) Available at:  <http://www.thecasecentre.org/educators/

Case Reference no. 513-057-1

Shoaib, M. and Chandanani, P.,  (2013) Emaar Properties Changing Lifestyles with ‘Center of Now’ and Beyond.  The Case Centre (Online) Available at:  <http://www.thecasecentre.org/educators/

Case Reference no. 313-205-1

Shoaib, M.( 2001) “Explaining the Line extension Strategy: A case study of a dishwashing product from the FMCG Market”, Pakistan Business Review.

 

Shoaib, M.( 2001) “To E or not to E”, article focusing on e-commerce from a marketing perspective’. Pakistan Business