Associate Professor of Marketing,MA Marketing Communications Coordinator
Block: 17, Room: 10E
Tel: +971 4 369 3962
Fax: +971 4 367 2956
- PhD (Wales, UK)
- MBA (Portsmouth, UK)
- BA Hons (South Bank, UK)
- PCGE (Manchester, UK)
- Dip M (CIM, UK)
International marketing, marketing communications, research methods, dissertation supervision
Marketing communications, consumer behaviour in computer mediated environments, family business marketing, community entrepreneurship, small to medium enterprise marketing and education marketing.
Awards and achievements
- Excellence in teaching, Middlesex University Dubai 2010
- Best paper European Applied Business Conference, Ljubljana, Slovenia 2007
Membership of professional bodies and associations
- Chartered Institute of Marketing
“Student evaluation websites as potential sources of consumer information in the United Arab Emirates”, with Stephen Wilkins. International Journal of Educational Management, Vol. 25 No 5, 2011.
“Baby you can drive my car, using local community customers to develop marketing communications”, Published in the International Journal of Innovation and Regional Development, Vol. 10 Nos. 1/2, 2010.
“A creative drive, student, university and industrial collaboration”, Published in the World Journal of Management, Vol. 1, No. 1, Sep, 2009.
“A history of internet purchasing: suggestions for web-based entrepreneurs and SMEs” with Robert Govers and Frank Go, Published in the Journal of Research in Marketing and Entrepreneurship, Vol.10, No. 1, 2008.
“All generalisations are dangerous including this one, pigeon-holing on-line purchases” Published in Journal of Business and Economics Research, Vol. 6, No. 6, 2008.