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BA Honours Business and Marketing
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BA Honours Business and Marketing |
COURSE OVERVIEW
The BA Honours Business and
Marketing degree has a backbone
in marketing, and covers the functional
areas of business. Marketing
specialists in service businesses
and in smaller enterprises need
to work particularly with managers
from other departments. Furthermore,
their career paths may
well include periods outside the
marketing specialism. If you see
yourself in such a role, then the
BA Honours Business and Marketing
degree is for you.
SPECIAL FEATURES
- A broad range of study which
includes a unique mix of all
functional areas of business
as well as specialist marketing
knowledge.
- Focus on development of
entrepreneurial skills.
- Opportunity to undertake real
life consultancy project in third
year of programme.
- Internship opportunities available
through the Careers and
Employability Service.
- Option to transfer to London
campus.
PROGRAMME CONTENT
The BA Honours Business and
Marketing programme provides
students with in-depth knowledge
of the marketing discipline, coupled
with general business skills
and knowledge, including human
resource management, services
management, and enterprise and
small business. The final year provides
students with an opportunity
to follow their interests, needs and
aspirations by selecting an option
in marketing or business.
MODULES
This programme consists of ten
core modules and two optional
modules, as follows: |
YEAR 1
- Organisational behaviour and
analysis
- Economic and financial
aspects of business
- Principles of marketing
- Quantitative methods for business
applications
YEAR 2
- Human resources in business
- Business environment
- Marketing research
- ONE option* from the following:
Integrated marketing
communications; Buyer
behaviour; Entrepreneurship
and small business marketing
YEAR 3
- Services management
- Enterprise and small business
- Marketing strategy and planning
- ONE option* from the following:
International marketing;
Consulting to organisations;
Innovation and technology
management; Branding and
new product development
* Subject to modules on offer in
2010/2011 |
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CAREER OPPORTUNITIES
A business and marketing
degree opens the door to a
range of careers in a variety
of organisations, including:
advertising executive; sales
and marketing manager;
brand manager; business
consultant; customer
relationship manager; retail
merchandiser; market
researcher. |
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